linen essentials for baby

REad MOre 

Soft, timeless European linens, and minimalist design merge to create a collection of sophisticated home decor and gifts that will be cherished for years to come, and high quality fabric and a small team of elite clothiers ensure it is made to last.

Founder Whitney Surane shares her story of how Madly Wish came to be.


Madly Wish is an ode to the fading tradition of tactile memories, of having something to hold, smell, and feel when you want to remember, something that's been there from the beginning, woven not only with threads of fabric, but memory.